Jelena Hoffart is Head of Strategy and Corporate Development at SentiLink, where she leads long-term product vision and strategic growth initiatives. An industry strategist, Jelena advises and incubates companies developing next-generation identity and fraud prevention technologies. Her thought leadership has been featured in leading trade publications, including Forbes, and she is a frequent speaker at major technology conferences and with Fortune 500 companies. Previously, Jelena led strategy and M&A for Mastercard’s global identity product and invested in cybersecurity companies at a growth-stage venture capital firm. She began her career in investment banking at Goldman Sachs. Jelena graduated from the Clark Honors College at the University of Oregon with dual degrees in economics and political science.