Over a decade ago, the U.S. payments industry began the migration of credit and debit cards to EMV chip technology. While chip cards are now commonplace in the U.S., not all types of payments cards made that journey. In 2023, stakeholders across the ecosystem came together to improve security of EBT cards by implementing chip technology. This presentation provides perspectives on the process, changes and challenges of the SNAP migration and how it both is similar to and different from the credit/debit card migration.